Archive for December, 2009

Meet the parents – government assisted

Wednesday, December 30th, 2009

I had to look at the calendar to make sure I hadn’t overslept and that it wasn’t April 1. Here was a story that couldn’t be true, surely. It had to be a spoof.

Some joker (possibly a P.Mandelson) is putting it about that the Department for Business, Innovation and Skills (BIS) is telling parents how to treat new graduates in their households.
Graduating can be a tough experience and parents should try not to nag when they come back home, exhausted from the ordeal of all that work, not to mention all those parties.
But – and here is the really useful stuff – BIS says parents have to get these newly-qualified people to be realistic about job prospects, and encourage them to make their own ways in the world. Many people, says the guide, “waste away the years” attempting to become actors and film script writers. How stupid can people get? After all there are better opportunities with X factor and Britain’s Got Talent.

In a list of “dos” the guide says parents should “allow their offspring some time to relax once they graduate – but don’t let a few weeks turn into a few months.” Another tip says: “Arrange a regular update of progress to avoid nagging. This could be weekly or daily and if agreed in advance can help your son/daughter monitor progress and keep you informed, without adding any more pressure on them.”

The “don’ts” includes advice against nagging. It says “it might work in some circumstances, but most young people want to get a job and know there is a lot of competition. The nagging can make young people feel more stressed and makes the failure to get a job worse”.

However another tip says parents should not be too supportive.”Sometimes, it really is necessary to show tough love,” the guide says. “If you are making life too comfortable at home, why would they get a job? If you are providing free board and lodgings, a well-stocked fridge, washing and ironing done, plus an allowance, there’s not much drive there. So cut back to help increase their motivation.”

Parents across the land must be seizing this advice, muttering: “Thank God BIS has come to our aid. We were about to go to the supermarket to stock the fridge up again, after doing the washing and ironing of course, and we have been giving them money to stay at home.

“Now things will be different. No food, no clean clothes, and no place to call home – just like it was for them at university.”

In this time of uncertainty for business, with the country hopefully coming out of recession, and with many firms still finding things difficult, it is comforting to know that the BIS empire has not wasted it time on making business regulation less stringent, or helping firms with innovation or skills. No, it has focused on the next generation of entrepreneurs and whizz kids. Or at least their parents.

Or has some BIS civil servant been taking the P out of Mandelson?

Why al-Qaeda persists in targeting air travel

Sunday, December 27th, 2009

The latest terrorist attack on air travel, on the Northwest Airlines plane from Amsterdam to Detroit, raises the question as to why al-Qaeda keeps focusing on this particular type of target.
After all there must be easier options – sporting venues, concerts, theatres for instance – all of which offer the prospect of high numbers of casualties with minimal security. Attacks on venues like these would indeed cause chaos and fear, but they would not have the same economic impact.
There are approximately 50,000 commercial flights in the world each day. Assuming a meagre average of 100 passengers per flight that means half a million people in the air on any one day.
Every time there is an attack, even a failed attack, it has immense implications. Airport security across the world is reviewed and increased. This means additional costs for airlines and airports. And it means further delays and inconvenience for passengers. We often spend more time hanging around in airports than we do in the air – check in three hours before your flight, taken your shoes, belts and other things off when you go through security, undergo pat down or x-ray scanning – and we are still not sure that a potential terrorist has been spotted.
The terrorists are getting cleverer. Explosives in shoes, in underwear, inside bodies, in bottles, disguised as – what next?
And even when you go through security you can go and buy lots of inflammable alcohol to take on board to mix with – whatever innocent-looking substance is allowed. How long can it be before no hand luggage is allowed?
So attacks on air travel, even these failed attacks, have an enormous financial and social impact on the 1.8 billion or so annual air passengers, on airlines, airports, airport workers, insurance companies, passengers and, of course, governments.
Despite worries over global warning air travel continues to grow. Commerce needs it. Consumers demand it. And in the circumstances al-Qaeda probably knows exactly what it is doing.
After all, as the IRA said after the Brighton bombing: “Today we were unlucky, but remember we only have to be lucky once. You will have to be lucky always.”

Six rules for effective writing

Wednesday, December 16th, 2009

George Orwell’s observations on effective writing are as relevant now as they were when he made them in 1946. You can find plenty of criticism about them on the internet and in other essays, but those who criticise generally miss the point of what Orwell was pointing out – that to be effective writing has to be from the point of view of the reader rather than the writer.
Anyway – here they are:

• Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
• Never use a long word where a short one will do.
• If it is possible to cut a word out, always cut it out.
• Never use the passive where you can use the active.
• Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
• Break any of these rules sooner than say anything outright barbarous.

Let me know what you think.l

Tiger, Tiger burning bright…

Thursday, December 3rd, 2009

Well the world’s greatest golfer has been burned by the publicity surrounding his car crash and his admission that he has let his family down, but more importantly for businesses this affair (no, not Tiger’s) has an important public relations lesson.

That lesson is, if you leave an information vacuum, rumour and speculation will fill it.

That’s what happened in Tiger’s case. He said nothing following the crash, so naturally people started putting two and two together and came up with answers that were amazingly close to four.

Had he or his representative said something straight away ‘It was a silly argument and I drove away in a huff and wasn’t paying attention to my driving. Luckily my wife acted swiftly and bravely to get me out’ or something along those lines, then it would not have killed the story but it certainly would not have dragged on as long as it has.

Silence is not golden in PR terms. It is a lead weight, dragging down those who employ it as a tactic.

If you have a problem in your business, say something. Listen to your PR adviser, and if you haven’t got one, then find one quickly. It is not difficult to put together a statement which will satisfy the media to some extent, and then continue to manage the process. But please, don’t retreat into the black hole of saying nothing. Otherwise, like Tiger, you will find yourself in the deep rough.